- Experts project that 2026 will likely be among the four hottest years on record, as climate change picks pace
- Data shows 237% jump in searches for cooler destinations and escapes during summer
Earth is heating up: The global surface temperature has increased -faster since 1970 than in any other 50-year period over at least the last 2000 years, with February 2026 recorded as the fifth-warmest, according to reports by the Copernicus Climate Change Service (C3S). Experts project that overall temperatures will continue to climb, as global warming and climate change accelerates. Already, travellers are starting to recognise the effects of climate change, as more swap the sun and sand for cooler weather and activities, a trend known as coolcations.
Ahead of Earth Day, new data from Trip.com Group shows a 74% year-on-year (YoY) increase in searches for cooler destinations and coolcations since the start of this year, as travelers seek to escape the heat, shifting their attention to places that offer more comfortable climates and less overcrowding experiences [1]. This figure is expected to peak further during the summer months, with a search volume growth of 237% from June to August last year compared to the same period in 2024. [2]
Trip Moments, Trip.com’s community platform for travelers to share experiences and seek inspiration, has also seen a 15.4% YoY increase in content last summer that spotlights cool summer getaway destinations, as well as tips and tricks to beat the heat [3]. Topics like “escape the heat”, “summer escapes”, and “cool summer retreat” are trending, as travelers prioritize experiences away from the crowds and sweltering heat, amid climate change concerns.
An example of a Trip Moments post sharing tips and tricks to “escape the heat in a cool summer retreat” at Lake Chuzenji, Japan.
Rising Coolcation Destinations
With climate change affecting temperatures worldwide, travelers are adapting their itineraries in favor of temperate destinations that offer a respite from the raging heat, especially during the fiery summer months.
Global flight booking searches for European destinations such as Iceland, Norway, Slovenia, Switzerland and Wales are seeing significant increases this summer, compared to the same period last year. Iceland, where temperatures average 11℃ in summer, has been growing in appeal as a destination, with flight booking searches up by 85% YoY this summer [4]. Tours to Iceland and Norway are growing in demand, as travelers seek cold-weather activities and experiences such as sea-fishing, fjord cruises, and glacier hikes.
Likewise, a similar trend is observed in Asia, where cooler destinations such as Inner Mongolia, Sapporo and Yunnan, are experiencing a growing interest from international travelers. Yunnan, known for its snow-capped mountains and landscapes, is a popular tourist destination, with comfortable temperatures ranging from 23 to 25℃ during the summer months. Global flight booking searches for its largest city, Kunming, have grown by 44% YoY this summer [5], while package tours offering bundled visits to Kunming, Lijiang, Shangri-La and other scenic locations in the area are also in demand.
Seeking Climate-Friendly Experiences
Coolcations are not just about escaping the heat, but also a sign that travelers are adapting their travel plans with environmental considerations in mind. Research shows that travelers are increasingly concerned with responsible tourism, with 47% prioritising environmental protection and 38% valuing cultural heritage preservation.
This Earth Day, travelers can look at minimizing their footprint and contribute to local communities using these responsible travel tips from the World Wildlife Fund (WWF), such as:
|
Destination |
Mode of transportation |
Accommodation | Community and culture |
| Consider fewer, longer trips and less popular locations. Establish a destination “basecamp” with day trips that require less packing and unpacking. | Choose lower carbon alternatives such as buses or trains. If traveling by car, the more passengers the better. If traveling by air, minimize carbon footprint by selecting non-stop flights and newer, more energy-efficient aircraft, traveling in economy, and packing light. | Book your travel through an agency that offers sustainable options verified by independent auditors such as the Global Sustainable Tourism Council (GSTC) Accredited Certification Bodies, or B-Corp certification. |
Learn about your destination’s history, culture, customs, and etiquette. This includes religious practices, how to dress appropriately, local laws, and more. |
Responsible Travel with Trip.com
Trip.com Group continues to expand its more sustainable travel options across its suite of products to help travelers make informed choices. Latest data from Trip.com shows that bookings for electric and hybrid car rentals on Trip.com have been growing at an average of over 10% month-on-month over the past year [6], while bookings made for hotels with sustainable labels have also seen an increase since October of last year. [7]
As travelers become increasingly aware of their global footprint, they can leverage some of these features available on Trip.com to align their itineraries with climate and social goals:
|
Destination |
Mode of transportation | Accommodation |
Community and culture |
| Look for cool summer destinations or hidden-gem travel inspiration via Trip Moments, or Trip.Best, which offers theme-based destination recommendations such as the Cool Water Escapes List.
Create customized journeys with Trip.Planner which offers local travel tips including weather and estimated trip budget. |
Choose lower-emission travel options offered on Trip.com, including lower-carbon flights and electric vehicles for car rentals and airport transfer services. | Book sustainable hotels certified by GSTC-accredited Certification Bodies. Launched in 2024, the “Certified Sustainable” feature on Trip.com helps travelers identify hotels with credible sustainability certification more easily. |
Consider local activities that promote cultural heritage. For example, Trip.com Group’s Country Retreats project across China offers local cultural activities such as paper cutting, bamboo weaving and leaf carving. |
About Trip.com Group
Trip.com Group is a global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travelers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and an advanced transaction platform consisting of apps, websites, and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.
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[1] Based on Trip.com Group’s search data from January 2026.
[2] Based on Trip.com Group’s search data from June to August 2025, and June to August 2024.
[3] Based on data from Trip.com’s community platform, Trip Moments, from June to August 2025, and June to August 2024.
[4] Based on Trip.com Group’s search data from January 2026, for flights to Iceland from June to August 2026.
[5] Based on Trip.com Group’s search data from January 2026, for flights to Kunming from June to August 2026.
[6] Based on Trip.com’s booking data from April 2025 to March 2026.
[7] Based on Trip.com’s booking data from October 2025.
