Destination Stewardship Report – Spring 2023 (Volume 3, Issue 3) This post is from the Destination Stewardship Report (Spring 2023, Volume 3, Issue 3), a publication that provides practical information and insights useful to anyone whose work or interests involve improving destination stewardship in a post-pandemic world. The Onda Matsuri festival celebrates rice-planting [...]
Rakuten Travel has joined as a member of the Global Sustainable Tourism Council (GSTC) Rakuten Travel, a leading online travel agency operated by Rakuten Group with the broadest selection of local travel accommodation listings in Japan, has become a member of the GSTC global network. Launched in 2001, Rakuten Travel is expanding its international [...]
The GSTC is pleased to announce that ‘Sakura Quality An ESG Practice Standard’ for hotels and ryokans in Japan has achieved ‘GSTC-Recognized Standard’ status. In Japan, particular qualities are associated with different flowers, and the quality associated with Sakura, the cherry blossom, is “spiritual beauty.” Sakura Quality began research in April 2011 and is [...]
JTB Signs MOU with GSTC and Announces Sustainable Tourism Strategy on its 110th Anniversary In collaboration with the Global Sustainable Tourism Council (GSTC), JTB announces sustainable tourism strategy on its 110th anniversary. March 11, 2022 - On the occasion of its 110th anniversary, JTB Corp., one of the travel and tourism industry leaders, signed [...]
Japan Tourism Agency (JTA) Offers GSTC Sustainable Tourism Training for Local Destinations Through Japan Tourism Agency (JTA), the GSTC provided sustainable tourism training for destination representatives and other industry stakeholders from the following 15 destinations in 2021: 小樽市 Otaru City, Hokkaido 普代村 Fudai Village, Iwate 東松島市 Higashimatsushima City, Miyagi 佐渡市 Sado City, Niigata 那須塩原市 [...]
Destination Stewardship Report – Spring 2021 (Volume 1, Issue 4) This post is from the Destination Stewardship Report (Spring 2021, Volume 1, Issue 4), an e-quarterly publication that provides practical information and insights useful to anyone whose work or interests involve improving destination stewardship in a post-pandemic world. It’s a tall order for a [...]
The Global Sustainable Tourism Council (GSTC) is pleased to announce that the Japan Sustainable Tourism Standard for Destinations (JSTS-D) has achieved the ‘GSTC-Recognized Standard’ status. The Japan Sustainable Tourism Standard for Destinations (JSTS-D) which is based on the GSTC Criteria for Destinations, was developed by Japan Tourism Agency (JTA), Ministry of Land, Infrastructure, Transport and [...]
The GSTC Industry Standard has been translated into Japanese and is available to download in the Standard Translations section. GSTC観光産業向けスタンダードが日本語に翻訳されました。スタンダード（多言語）のページよりダウンロードが可能です。
The pandemic has accelerated these trends. Prior to 2020, the government had already poured trillions of yen into promoting lesser-visited parts of Japan as tourist destinations. Although sustainability rarely factored into official tourism strategy within Japan, the effects of the climate crisis and overtourism appear to have finally made some impact. Government white papers [...]
Japan Tourism Agency Joins GSTC Japan Tourism Agency has joined the Global Sustainable Tourism Council (GSTC) as a Destination Member. The Japan Tourism Agency (JTA) is an organization that was set up in 2008 as an agency of the Ministry of Land, Infrastructure, Transport and Tourism. It was established to serve as the hub [...]
GSTC in Japan: Speaking at JAFIT National Conference on “Realization of Sustainable Tourism” On 28 October 2017 the JAFIT National Conference on “Realization of Sustainable Tourism” took place at Toyo University in Tokyo, Japan. Mr. Roi Ariel, GSTC General Manager, was the keynote speaker at the conference, presenting "Realization of Sustainable Tourism through Global Standards". [...]
