Plan to write about GSTC? Here are the basics
The GSTC in 2 sentences
The Global Sustainable Tourism Council (GSTC®) manages the GSTC Standards, the global standards for sustainable travel and tourism; as well as acts as an international body providing assurance for sustainable tourism certification in three key subsectors of tourism: hotels/accommodations, tour operators/agencies, and destinations.
The GSTC in 4 paragraphs
The Global Sustainable Tourism Council® (GSTC) establishes and manages global sustainable standards, known as the GSTC Standards (formerly known as GSTC Criteria). There are four sets: Destination Standard for public policy-makers and destination managers, Industry Standards for hotels and tour operators, GSTC MICE Standard for Venues, Event Organizers and Events & Exhibitions, and Attraction Standard for tourist attractions such as theme parks, museums, and national parks. They are the result of a worldwide effort to develop a common language about sustainability in tourism.
The Standards are arranged in four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; and (D) Environmental impacts (including consumption of resources, reducing pollution, and conserving biodiversity and landscapes). Since tourism destinations each have their own culture, environment, customs, and laws, the Standards are designed to be adapted to local conditions and supplemented by additional criteria for the specific location and activity.
The GSTC Standards form the foundation for GSTC’s role in providing assurance for impartiality and competence of Certification Programs that certify hotels/accommodations, tour operators, and destinations as having sustainable policies and practices in place. GSTC does not directly certify any products or services; but it provides assurance for those that do.
The GSTC® is an independent and neutral organization, legally registered in the USA as a 501(c)3 non-profit organization that represents a diverse and global membership, including national and provincial governments, leading travel companies, hotels, tour operators, NGO’s, individuals and communities – all striving to achieve best practices in sustainable tourism. The GSTC is an ISEAL Community Member, a global membership organization for ambitious, collaborative, and transparent sustainability systems, as well as an Association Member of The International Accreditation Forum (IAF) and an Associate Member with the InterAmerican Accreditation Cooperation (IAAC).
Understand Certification and Accreditation
GSTC does NOT certify businesses and destinations, but is deeply involved certification of sustainable tourism by promoting certification and providing an assurance that select Certification Bodies operate with impartiality and competence.
Certification is defined as a voluntary, third-party assessment, through an audit, of a tourism enterprise or destination for conformity to a standard. GSTC does NOT conduct certification. That is the job of the many Certification Bodies throughout the world; our job is to accredit those that certify. [e.g. Certification Body, Certification Scheme, Certified Hotel]
Accreditation is a mark of quality that GSTC places on Certification Bodies that choose our independent and neutral process to verify that they certify businesses, such as hotels or tour operators, or destinations, in a competent and neutral manner. We at GSTC look very hard at their process of certification to ensure you that they issue certifications based on merit and neutrality. [e.g. GSTC Accredited Certification Body]
NOTE: These are not merely GSTC’s definitions. The globally recognized ISO system of international standards provide clear definitions of certification and accreditation. GSTC adheres to ISO’s definitions and terminology. The media is highly encouraged to reduce the massive confusion currently seen in society and the media by using these terms correctly.
Recent GSTC press releases
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GSTC in the Media
TTGAsia article: Sustainability is calling – Interview with Randy Durband, GSTC CEO
Views of sustainability are evolving for the better in the travel and tourism industry, but Randy Durband, CEO of Global Sustainable Tourism Council (GSTC) [...]
The Best Destinations for Sustainable Travel by Vogue.com
When it comes to sustainability, travel can feel like a double-edged sword. On one hand, exploring the world helps to cultivate empathy towards new [...]
All TUI Hotels & Resorts in Türkiye are GSTC-Certified
Raising the sustainability performance of their hotels is an important part of the TUI Sustainability Agenda. One way of measuring progress is through globally [...]
Recent GSTC news
GSTC and Aquila Center for Cruise Excellence Partner to Advance Sustainability in Cruise Tourism
The Global Sustainable Tourism Council (GSTC) is pleased to announce a new partnership with Aquila Center for Cruise Excellence aimed at strengthening sustainability in [...]
GSTC at PHIST 2025
PHIST 2025, held on 1 September at Angsana Laguna Phuket, marked its eighth edition with a record of 1,300 delegates. The event brought together [...]
Strengthening Sustainable Tourism in Argentina: GSTC’s Engagement in Education & Hospitality
During the last week of August and the beginning of September 2025, the Global Sustainable Tourism Council (GSTC) carried out an extensive agenda in [...]
GSTC to join as Conference Partner of ITB Asia & MICE Show Asia 2025
ITB Asia is Asia’s leading travel trade show, an annual 3-day B2B trade show and convention designed to bring together key travel industry leaders [...]
The Yuluca Alliance Shares Perspectives on Regional Collaboration at GSTC2025 in Fiji
On August 6, 2025, some of the Yuluca Alliance (AYLAC) representatives came together during the GSTC2025 Global Conference in Fiji for an informative meeting. [...]
GSTC at 2025 Goyang Destination Week
GSTC participated in the 8th Goyang Destination Week, August 20-23, organized in collaboration with ICCA (International Congress and Convention Association) and DI (Destinations International). [...]
TÜV Rheinland Partners with Accor and H World, Steering the Hospitality Industry Toward Sustainable Development
On August 25, TÜV Rheinland Greater China (GSTC-accredited Certification Body) signed an MOU with Accor Greater China to collaborate on the GSTC Certification* across [...]
Open position: GSTC Training Program Coordinator
Overview The Global Sustainable Tourism Council (GSTC) seeks a Training Program Coordinator. This role covers executing various operational and administrative functions. See the GSTC [...]