GSTC 市场准入计划

 

GSTC 致力于推动可持续认证企业进入市场,特别是优先向旅行者以及酒店和住宿供应商推广由 GSTC 认可认证机构所认证的酒店和住宿产品。在线旅游代理商(OTAs)正积极响应市场对可持续产品的需求、外部 ESG 报告要求,以及其自身的企业社会责任(CSR)与可持续发展目标,寻找方式为旅行者提供便捷、清晰的可持续产品和服务选择。OTAs 希望通过醒目的标识和筛选功能,帮助用户基于可靠信息来源识别“可持续”酒店。
旅行者越来越倾向于选择具有环保意识和社会责任的选项。将已获认证的住宿纳入 OTA 平台,可为客户提供经过权威验证的可持续选择,以回应持续增长的市场需求。
通过市场准入计划,我们的 OTA 合作伙伴将定期收到关于已认证和验证的住宿的最新信息。这些信息由我们定期向认证机构及被认可的标准拥有机构(Recognized Standard Owners,RSO)收集。由 GSTC 认可的认证机构认证、并符合 GSTC 标准或被认可标准的企业,具备最高水平的保障与可信度。通过获得认可的认证流程,客户和采购方可以确信,这些企业是通过透明、公正且专业的程序完成认证。
希望在平台上突出或推广可持续住宿的 OTA、酒店预订平台或其他旅游企业的分销商,可联系 GSTC,根据市场准入计划获取可持续酒店名单。

参与市场准入计划 (MAP) 的资格要求

GSTC市场准入计划 (MAP) 目前有两个筛选资格等级:

主要筛选条件:受认可的认证(Accredited Certification)

获得GSTC认可的认证机构所认证的酒店/住宿将持续有资格参与该计划。

与酒店寻求第三方认证以通过外部、独立、中立且具备专业能力的审计/认证计划验证其声称的做法相同,提供这些服务的认证机构也可以并应当寻求第三方认可,以验证和认证其声称。认证认可涉及对认证过程的深入和公开审查,以确定这些过程和决策符合国际质量和公正性规范。这是最具可信度的外部审计的最高级别——即认证的认可。在其他一些行业中,认证认可是由国家政府和标准局进行的。

Standard used for certification GSTC-Accredited Certification Body
GSTC Criteria & Türkiye Sustainable
Tourism lndustry Criteria (TR-I)
Bureau Veritas
GSTC Criteria & Türkiye Sustainable
Tourism lndustry Criteria (TR-I)
Dream&Charme
GSTC Criteria & Türkiye Sustainable
Tourism lndustry Criteria (TR-I)
Control Union
Türkiye Sustainable
Tourism lndustry Criteria (TR-I)
FQC
Mauritian Standard on Sustainable Tourism:
Blue Oasis
Mauritius Standards Bureau
GSTC Criteria & Türkiye Sustainable Tourism
lndustry Criteria (TR-I)
RoyalCert
Türkiye Sustainable Tourism
lndustry Criteria (TR-I)
TRB
Türkiye Sustainable Tourism
lndustry Criteria (TR-I)
TUV Austria Turk
Türkiye Sustainable Tourism
lndustry Criteria (TR-I)
TUV Rheinland China
GSTC Criteria United Certification Systems Limited
GSTC Criteria Vireo Srl

次要筛选条件:对特定标准的条件验证

GSTC目前支持额外的第二层筛选条件,使得使用GSTC认可的标准(即正式包含GSTC标准的标准,GSTC-Recognized Standard)的酒店/住宿也符合资格。第二层筛选条件是一个临时措施,旨在提升和建立市场准入计划,同时认可由认可的标准拥有者所验证的住宿的可持续性努力。

只有那些用于认证并符合必要要求的认可的标准才会被纳入可持续住宿名单(例如,要求进行第三方现场审查)。并非所有获得GSTC认可的标准都参与市场准入计划。

为了维持标准的GSTC状态,现有用于“认证”的认可的标准的拥有者需要在2024年12月31日之前正式提交申请认可(Accreditation)以追求认证,或与GSTC达成协议,成为“认证计划”。未能做到这一点将导致该标准认可的状态被终止(详情请参阅)。

GSTC指导参与的OTA和分销商在无限期使用筛选条件#1,并推出计划以逐步淘汰筛选条件#2,计划中需明确预计或固定的淘汰日期。例如,某OTA可能在2024年宣布,筛选条件#2于2024年12月31日终止。

GSTC-Recognized Standard Recognized Standard Owner
Austrian Ecolabel for Tourism The Austrian Federal Ministry of Sustainability and Tourism
(Österreichisches Umweltzeichen)
Cabo Verde Sustainability Standard for Tourist Accommodations Institute for Quality Management and Intellectual Property (IGQPI)
Chile Sistema de Distinción en Turismo Sustentable (SERNATUR) Sello S SERNATUR
Costa Rica Certification for Sustainable Tourism The Costa Rican Tourism Board
EarthCheck Evaluate and Company Standards EarthCheck Pty Limited
EcoCheck Standard Intertek
Green Growth 2050 Standard Green Growth 2050
Green Star Hotel Standard Egyptian Hotel Association
GreenSign Certification Catalog InfraCert GmbH
GreenStep Sustainable Tourism Standard GreenStep
Hoteles más Verdes (AHT) Standard Asociación de Hoteles de Turismo Argentina (AHT)
Mauritian Standard on Sustainable Tourism: Blue Oasis Mauritius Standards Bureau
Miosotis Azores Standard Miosotis Azores Standard
Preferred by Nature Standard for Sustainable Travel Activities V1.0 Preferred by Nature
Qualmark Sustainable Tourism Business Criteria Qualmark
Sakura Quality An ESG Practice Standard sakura Quality Management Co., LDT
Seychelles Sustainable Tourism Label (SSTL) Criteria Tourism Department – Ministry of Tourism
Sustainable Berlin Standard visitBerlin
Thailand’s Green Hotel Plus Department of Climate Change and Environment of Thailand (DCCE)
TOFTigers Initiative’s Pug Standard PUG audit (TOFTigers)
*请注意,并非所有 GSTC 认可的标准都包含在市场准入计划中。

 

您可以在此处了解有关市场准入的影响的更多信息。

市场准入计划的部分好处包括:

OTA展示可持续住宿的示例

以下是市场准入计划中各种OTA如何在其网站上展示认证酒店的示例。

Trip.com

Trip.com has introduced a new feature that highlights sustainable hotels and accommodations certified by a GSTC-Accredited Certification Body. This initiative aims to make it easier for travelers to identify and book sustainable hotels/accommodations, promoting responsible tourism choices.

By showcasing properties with accredited certification, Trip.com not only responds to the growing demand for sustainable travel options, but also provides an added incentive for hotels to pursue sustainability certifications. The partnership between Trip.com and GSTC emphasizes the growing importance of sustainability practices within the travel industry, empowering travelers to easily identify and choose sustainable accommodations. By joining the Science Based Targets initiative (SBTi), Trip.com Group is committed to achieve carbon neutrality by 2050. The partnership with GSTC builds on Trip.com Group’s broader commitment to sustainability, which includes lower-emission travel solutions across transportation modes—cars, trains, and flights—and other initiatives aimed at promoting more sustainable travel.

Traveloka

easyJet Holidays

As part of the easyJet holidays sustainability strategy, Holiday Better, the package holiday provider offers a Certified Sustainable range of hotels to its customers, which supports promotion of the GSTC Market Access Program. As part of its aim to make more sustainable holidays mainstream, easyJet holidays supports customers to make better holiday choices, which is why it labels its Certified Sustainable range, as well as enabling customers to filter for only certified hotels during their search, and listing their range on this page to see all Certified Sustainable options. Certification numbers are rapidly growing amongst the easyJet holidays offering, meaning customers can select from thousands of popular hotels across their range of Europe’s most loved beach and city destinations.

Booking.com

AMEX GBT

Hotelbeds

Hostelworld

The framework is aligned with GSTC (Global Sustainable Tourism Council) criteria and is built around four key pillars. It also features four progressive levels that reflect each hostel’s advancement:

  • Level 1 – For hostels just beginning their sustainability efforts.
  • Level 2 – For those that have started implementing a sustainability strategy.
  • Level 3 – For hostels ready to be audited by a GSTC-accredited certification body.
  • Level 3+ – For hostels that have completed an audit and are fully certified by a GSTC-accredited certification body.

All hostels at Level 2 are subject to a spot check desk audit by a GSTC–accredited certification body.  From Level 3 up a full on-site audit is required. Hostelworld recognises hostels who have been verified to GSTC-Recognised Standards or who have already been certified by affording them the corresponding level on their platform.

 


Jet2holidays

tiket.com

tiket Green is part of tiket.com’s effort in supporting sustainable tourism, by empowering travelers to support eco-conscious accommodations and make responsible travel choices. It is a feature that provides customers with access to accommodations that have implemented green practices. Based on six key indicators adapted from the Global Sustainable Tourism Council (GSTC) standards, tiket Green ensures that accommodations meet tiket.com‘s sustainability standard. These indicators include: food management, water management, energy conservation, waste management, shelter and biodiversity protection, and raising awareness of sustainable practices.

In collaboration with GSTC through the Market Access Program, accommodations that are GSTC Certified will automatically be part of tiket Green, enhancing their visibility on the tiket.com platform and serves as recognition for their sustainability efforts. tiketGreen label can be easily found on the tiket.com platform. Customers can apply the “tiket Green” filter to search for eco-friendly accommodations. The label is also displayed below the property image, offering a more convenient and user-friendly experience.

MakeMyTrip.com

The Hotel Association India and MMT are working collaboratively to develop a Common Sustainability Alternatives for the hotel industry. This guideline seeks to promote environmental sustainability, social inclusivity, and governance robustness, ultimately contributing to a more sustainable future.

It entails:

  • A sustainability pathway that aligns with the UN-SDGs, the Sustainable Tourism Criteria of India(STCI), and the World Travel & Tourism Council’s (WTTC) Hotel Sustainability Basics; and relevant building certifications and Global Sustainable Tourism Council (GSTC)-accredited certifications.
  • Facilitate a channel of best practices to guide hotels in initiating and advancing their sustainability journeys.
  • Support hotels on assessing their preparedness for certifications, eco-labels, or third party verification.
  • Assist hotels in identifying quick fixes and long-term goals to effectively implement sustainable practices.

Transat

Tablet Hotels

EXO Travels’ approach on highlighting certified hotels

For GSTC certified hotels /hotels that have obtained GSTC certification,  hotels may upload their valid certificate and receive a “High Confidence” status without undergoing the full audit process, as EXO adhere to the GSTC questionnaire criteria sets. For this case, EXO conducts a “light” audit and still ask them to be on the Hotel Resilient platform to get their self assessment scores but we do not ask for as much evidence as for the ones that are not certified. Hotels have to upload their GSTC valid certification and complete all questions to the platform.

For hotels with other sustainability certificates, EXO believes hotels should have the supporting data and documentation readily available. In this kind of cases, EXO request the contracting team who is own hotel accountability in each destination to convince and encourage hotels to upload files to the platform properly.