Engaging Travelers to Embrace More Sustainable Behaviours: Insights and Strategies from Accor, Booking.com, and the University of Surrey
What motivates travelers to adopt sustainable behaviours? A new report co-produced by Accor, Booking.com, and the University of Surrey delves into this question through an in-depth study. It includes 24 traveler interviews, the journey analysis of 22 additional travelers, and rigorous lab-based behavioral research with 67 participants. The study was designed to help address [...]