booking Archives

5 05, 2025

Engaging Travelers to Embrace More Sustainable Behaviours: Insights and Strategies from Accor, Booking.com, and the University of Surrey

Stefi2025-05-05T16:10:01+08:00May 5th, 2025|

What motivates travelers to adopt sustainable behaviours? A new report co-produced by Accor, Booking.com, and the University of Surrey delves into this question through an in-depth study. It includes 24 traveler interviews, the journey analysis of 22 additional travelers, and rigorous lab-based behavioral research with 67 participants. The study was designed to help address [...]

Booking.com Sustainable Travel Report 2024

Stefi2024-07-30T00:44:35+08:00July 30th, 2024|

Booking.com's 2024 Sustainable Travel Report sheds light on the evolving landscape of sustainable travel, emphasizing the need for cross-industry collaboration to address ongoing challenges. This annual report, now in its ninth edition, draws from extensive research involving over 31,000 travelers across 34 countries. It provides a comprehensive overview of current traveler attitudes, perceptions, and [...]

Booking.com moves towards prioritizing third-party certifications in its commitment to make more sustainable travel choices easier for everyone

Stefi2024-05-08T19:51:25+08:00April 15th, 2024|

Reaffirming Booking.com’s commitment to showcase more sustainable travel options to its customers, and to help support accommodation partners on actions they can take to operate more sustainably, the digital travel platform has announced some updates to how it will display more sustainable choices to travelers around the world, focusing on third-party certifications. Booking.com will [...]