Accor Archives

Engaging Travelers to Embrace More Sustainable Behaviours: Insights and Strategies from Accor, Booking.com, and the University of Surrey

Stefi2025-05-05T16:10:01+08:00May 5th, 2025|

What motivates travelers to adopt sustainable behaviours? A new report co-produced by Accor, Booking.com, and the University of Surrey delves into this question through an in-depth study. It includes 24 traveler interviews, the journey analysis of 22 additional travelers, and rigorous lab-based behavioral research with 67 participants. The study was designed to help address [...]

Accor Joins GSTC

Tiffany Chan2022-10-29T01:09:32+08:00October 21st, 2022|

Accor has joined as a member of the Global Sustainable Tourism Council (GSTC) Accor is the story of two friends, Paul Dubrule and Gérard Pélisson, who opened their first Novotel in 1967 at a time when no one in France yet believed in this new hotel business model. Through their creativity and boldness, they [...]