Randy Durband, GSTC CEO, delivered a keynote speech emphasizing the challenges and limitations of sustainable tourism practices. He highlighted the critical need for MICE operators to adopt the GSTC MICE Standard to enhance credibility and ensure consistent practices across markets.
The session “Introduction of MICE Companies Taking on Sustainability” showcased inspiring case studies. Jessica Choi, Sales Consultant at MGM, presented the group’s sustainable initiatives across its resort hotels and cultural venues in Macau. Korean startup Umoh introduced an AI-powered platform designed for event planning and real-time networking, while Ground K, a transportation provider, shared its strategies for reducing emissions through eco-friendly mobility solutions and event-specific carbon reporting.
Eunkyung Lee, Director of the UN Global Compact, spoke about ‘MICE Industry Insights Based on the UN SDGs’. Also, Dr. Sangyeol Lee, Executive Director of Goyang Convention Bureau and Asia Pacific Lead of the Global Destination Sustainability Movement, shared best practices and a forward-looking roadmap for advancing sustainability in the MICE sector.
The Sustainable MICE Management Forum fostered collaboration between international and local stakeholders to drive meaningful change in the industry.
