Green my Experience is part of the Overview Effect, an ecosystem of purpose-driven companies driving real change through innovation, sustainable efficiency, and collaboration. Independently operating yet interconnected, they unite key sectors – tourism, education, business, and reforestation, to amplify impact and create regenerative solutions. Green my Experience aims to help businesses embrace sustainability at every step, transforming intentions into meaningful actions and long-term success through clear guidance and practical tools to measure, track, and improve their impact.
The GSTC-Recognized status refers to the standard itself, indicating that a sustainable tourism standard has been reviewed by GSTC technical experts and the GSTC Assurance Panel and deemed the content of the standard equivalent to the GSTC Standards for sustainable tourism. It shows that the set of standards is based on the four pillars of the GSTC Standards: Sustainable Management, Socioeconomic, Cultural, and Environmental principles.
GSTC Recognition of Standards does not relate to the process of certification (which is a third-party assessment, through an audit, of a tourism enterprise for conformity to a standard). GSTC Recognition of Standards does not relate to accreditation (formal verification that a certification body operates competently and neutrally according to international standards of how to properly certify, which is the highest level of assurance).
The stated scope of the standard is Tour Operators, the geographical coverage is global. The GSTC Recognition is valid until either the standard or the GSTC Industry Standard are changed.
« We congratulate Green my Experience for embracing the Four Pillars of the GSTC Standards. Adopting a holistic perspective on sustainability showcases their commitment to a comprehensive and global approach,” says Randy Durband, CEO of GSTC.
“We’re proud to announce that SustainAble by Green My Experience is now a GSTC-Recognized Standard. This milestone validates our unique approach: embedding sustainability at the core of business strategy to drive real impact. We believe the travel industry can lead the way in transforming how companies operate—fueling innovation, resilience, and lasting growth.” says Cristina Calvo, CEO of Green My Experience and Overview Effect.
The status offers the market proof that these standards follow international norms. GSTC Recognition does not ensure that a certification process is reliable, only that the set of standards used to certify are equivalent to the GSTC Standards. GSTC-Recognized standard owners are encouraged to follow and complete the accreditation process, which assures that the certification process used to apply the standard meets international best practices, transparency, and rigor. A list of GSTC-Accredited certification bodies is available here.
About SustainAble by Green my Experience
We work with you to define your company’s sustainability strategy. This can be at a macro-level looking at your entire business and then drilling down into each area, or on a smaller scale with a specific function or project. When we measure your company’s impact, it naturally inspires efficiency. Sustainability drives efficiency, through greater awareness and smarter choices.
Our Services Include: Sustainability Assessments that assess your current practices, Advisory and Consulting, we’re here to guide you through your transformation, Custom Forests for your company, big or small, Education and training for employees, preparing the workforce where every job is a green job and Edu-marketing so customers can understand your company’s commitment to sustainability and the amazing work you’re going.
For more information: https://greenmyexperience.com/
About the GSTC
The Global Sustainable Tourism Council® (GSTC®) establishes and manages global sustainable standards, the GSTC Standards, also known as the GSTC Standards. The GSTC Destination Standard for public policy-makers and destination managers, GSTC Hotel Standard & GSTC Tour Operator Standard, GSTC MICE Standard for Venues, Event Organizers, and Events & Exhibitions, and the GSTC Attraction Standard for tourist attractions such as theme parks, museums, and national parks. These are the guiding principles and minimum requirements that any tourism business or destination should aspire to reach in order to protect and sustain the world’s natural and cultural resources while ensuring tourism meets its potential as a tool for conservation and poverty alleviation.
The GSTC Standards form the foundation for GSTC’s assurance role for Certification Bodies that certify hotels/accommodations, tour operators, and destinations as having sustainable policies and practices in place. GSTC does not directly certify any products or services but provides accreditation to those that do.
GSTC is an independent and neutral USA-registered 501(c)3 non-profit organization that represents a diverse and global membership, including national and provincial governments, leading travel companies, hotels, tour operators, NGOs, individuals and communities – all striving to achieve best practices in sustainable tourism. The GSTC is an ISEAL Community Member, a global membership organization for ambitious, collaborative, and transparent sustainability systems.
Information for media and the press: www.gstcouncil.org/about/for-the-press/
