Professional associations gained just a single percentage point after 2018, but the Global Sustainable Tourism Council (GSTC) stood out as the only body to approach parity, fielding a board of ten men and nine women.
The report linked that outcome to deliberate governance from GSTC. As Chief Assurance Officer, Dr. Mihee Kang explained in the study, “GSTC has implemented policies against discrimination and promotes equal opportunities for employment and advancement, resulting in strong female leadership within the organisation. The future of sustainable tourism we aspire to should not necessitate discussions about gender equity, as it should already be a norm.”
As the report states: “The evidence is clear: gender-balanced leadership delivers better business results in tourism. Companies that embrace this reality aren’t just doing the right thing – they’re positioning themselves to thrive in an increasingly competitive marketplace.”
During the elections for the Board of Directors, GSTC encourages the voters (GSTC Members) to adhere to the spirit and the letter of the bylaws whereby GSTC seeks balance within the board’s membership regarding geographic regions, as well as gender balance throughout the organization.
Read the full report of Sun, Sand and Ceilings: Women in Tourism and Hospitality Boardrooms 2025 here.
About Equality in Tourism International
Equality in Tourism International is a charity dedicated to ensuring that women have an equal voice in tourism and hospitality and an equal share in its benefits. We act as a focal point for the conversation about how the tourism and hospitality industry can engage in promoting gender equality. Our work spans four pillars: impact projects, training and consultation, research, and the pioneering Gender Equality Champion of the Year Award.
